by Steve McClellan
Sources say the realty giant has issued an RFP for its media assignment, although a company rep declined to confirm or deny that a … Read the whole story
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by Richard Whitman, Columnist
There's not too many months that go by in the ad biz without some mini scandal brewing over whether or not some agency copied … Read the whole story
by Larissa Faw
The Boston-based agency will oversee television, radio, print and out-of-home advertising. In addition, Forge will support the Friendly's team as it focuses on its … Read the whole story
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by Richard Whitman, Columnist
Waxing eloquent about his career and relationship to Tom Waits, BBDO Worldwide CCO David Lubars noted that like the thought espoused in Tom Wait's … Read the whole story
by Larissa Faw
Los Angeles-based advertising agency Ignited has sifted through more than 100 trend reports to identify 15 key trends for 2015 from the most relevant … Read the whole story
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by Richard Whitman, Columnist
Everyone's getting into advertising! Big Picture Entertainment. a film marketing firm, has launched Rec Room, a new division that will focus on helping its … Read the whole story
by Steve McClellan
The purchase price is estimated at $30 million. Dentsu said the agency would become part of Dentsu Aegis Network's global digital marketing agency Isobar … Read the whole story
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by Richard Whitman, Columnist
In its 18th year independent Atlanta agency Ames Scullin O'Haire is expanding its management team with several new hires. Following the retirement of managing … Read the whole story
by Larissa Faw
This is the first time the pretzel brand has launched a targeted, emotional appeal nationally, says 160over90's Cory McCall. "The new 'We Make the … Read the whole story
by Steve McClellan
Silver joins McCann from his own agency, Silver+Partners, which is closing. In November, Silver's agency lost a major account, Carmax, which appointed McKinney as … Read the whole story
COMMENTARY
by Justin Fuisz
Now that the smoke has cleared - for everyone except Pete Carroll - many Super Bowl ads are having a second life online as … Read the whole story