Mad Blog
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We are a country with big secrets, in desperate search of heroes. And the heroes that the media seeks to embrace are managed and packaged. Real heroes are the ones … Read the whole story
by Steve McClellan
In her new position as head of the Midwest region, Carpenter will oversee a client roster that includes the recently won SC Johnson and … Read the whole story
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by Richard Whitman, Columnist
Sarah DaVanzo is Chief Cultural Strategy Officer at Omnicom agency Sparks & Honey. No, I'm not going to bash the fact that the agency … Read the whole story
by Steve McClellan
With the deal done, Publicis Groupe is creating a new operating entity called Publicis.Sapient that will manage the holding company's key digital brands including … Read the whole story
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by Richard Whitman, Columnist
Toledo-area agency Hart, as part of its celebration of 50 years in business, has launched a program called 50 for 50. The program, which … Read the whole story
by Larissa Faw
Immortology plans to differentiate itself from other agencies through what it calls a proprietary "Brand Enlightenment" process that relies on research into the client … Read the whole story
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by Richard Whitman, Columnist
Forgetting for a moment that Budweiser's Brewed the Hard Way ad actually trashes the brand itself, I've got to hand it to the beer giant for … Read the whole story
by Joe Mandese
Nielsen TV ratings rival Rentrak has signed one of the biggest media-buying agencies, Horizon Media, as a subscriber to its "full suite" of TV … Read the whole story
COMMENTARY
by Brian Wieser
Accounting choices and financial disclosures can be an arcane topic even among the investor community. This is especially true in a sector where revenue … Read the whole story
by Larissa Faw
Harold Sogard, a longtime executive with both Goodby Silverstein & Partners and Publicis and Hal Riney, is quitting retirement to become President at San … Read the whole story
by Larissa Faw
The new campaign, "It's Uptime at International," is rolling out this month. "Uptime is a pledge by our people to deliver beyond expectations, and … Read the whole story
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by Amy Corr
Wheat Thins used an outdoor billboard to participate in some not-so-subliminal marketing in a TV campaign launching Feb. 9. When an on-street reporter in … Read the whole story
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by Amy Corr
Ogilvy & Mather New York promoted Corinna Falusi from executive creative director to chief creative officer. Falusi will report to Chris Garbutt, chief creative … Read the whole story
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by Amy Corr
iCrossing was tapped by Sunrun, a residential solar company in the United States, to manage its display and performance media and content marketing. Metric … Read the whole story