MAD Agency Daily
Monday, February 9, 2015
  • PHD Taps Mindshare's Mary Carpenter For New President's Role

    In her new position as head of the Midwest region, Carpenter will oversee a client roster that includes the recently won SC Johnson and … Read the whole story

  • Publicis Groupe Completes $3.7 Billion Sapient Acquisition

    With the deal done, Publicis Groupe is creating a new operating entity called Publicis.Sapient that will manage the holding company's key digital brands including … Read the whole story

  • Brian Williams And The Fog Of Ratings War

    We are a country with big secrets, in desperate search of heroes. And the heroes that the media seeks to embrace are managed and … Read the whole story

  • Agency Vets Launch New Ad Shop Immortology

    Immortology plans to differentiate itself from other agencies through what it calls a proprietary "Brand Enlightenment" process that relies on research into the client … Read the whole story

  • Horizon Media Strikes Rentrak TV Ratings Deal

    Nielsen TV ratings rival Rentrak has signed one of the biggest media-buying agencies, Horizon Media, as a subscriber to its "full suite" of TV … Read the whole story

  • Accounting for Ad Tech And Agencies

    Accounting choices and financial disclosures can be an arcane topic even among the investor community. This is especially true in a sector where revenue … Read the whole story

  • Ad Vet Harold Sogard Joins The Hive

    Harold Sogard, a longtime executive with both Goodby Silverstein & Partners and Publicis and Hal Riney, is quitting retirement to become President at San … Read the whole story

  • Marc USA Ramps Up 'Uptime' For Navistar International

    The new campaign, "It's Uptime at International," is rolling out this month. "Uptime is a pledge by our people to deliver beyond expectations, and … Read the whole story