by Larissa Faw
Dignity Health is celebrating American Heart Month in February by creating the first ever symphony composed of human heartbeats. This original composition by professional … Read the whole story
-
by Richard Whitman, Columnist
It's all about content. Advertising is dead, after all. Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story
by Steve McClellan
The shift occurred just a year after American Legacy Foundation selected incumbent agency Mediacom, part of WPP, after what it then termed was a … Read the whole story
-
by Richard Whitman, Columnist
Chicago-based Leo Burnett is closing its New York office after just 4 years. The agency had 15 staffers including CCO Jay Benjamin who left … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
by Larissa Faw
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture … Read the whole story
-
by Richard Whitman, Columnist
Kanye West. The man simply cannot keep his mouth shut. Kinda like some impassioned creative directors spouting bits of wisdom to their followers. With … Read the whole story
by Erik Sass
The often volatile world of British journalism is being rocked by a fresh scandal, as "The Daily Telegraph" faces accusations from one of its … Read the whole story
by Gavin O'Malley
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story