MAD Agency Daily
Thursday, February 19, 2015
  • Dignity Health's New Symphony Plays Uniquely Human Beats

    Dignity Health is celebrating American Heart Month in February by creating the first ever symphony composed of human heartbeats. This original composition by professional … Read the whole story

  • Video Ad Viewability Rises

    Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story

  • American Legacy Shifts $50 Million Media Assignment To Assembly

    The shift occurred just a year after American Legacy Foundation selected incumbent agency Mediacom, part of WPP, after what it then termed was a … Read the whole story

  • Rovi Inks Data Deal With A+E Networks

    With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story

  • Hyatt, Rokkan Want Travelers To Go 'All In'

    Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture … Read the whole story

  • 'Telegraph' Spiked HSBC Stories To Keep Ad Biz, Journo Alleges

    The often volatile world of British journalism is being rocked by a fresh scandal, as "The Daily Telegraph" faces accusations from one of its … Read the whole story

  • Snapchat Valuation Pegged At $19B, Media Brands Invest In Service

    Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story