Dignity Health is celebrating American Heart Month in February by creating the first ever symphony composed of human heartbeats. This original composition by professional … Read the whole story
It's all about content. Advertising is dead, after all. Read the whole story
- COMMENTARY
Video ad viewability has been a hot-button issue among advertisers and publishers over the last few years, especially as programmatic video buying has increased, … Read the whole story
The shift occurred just a year after American Legacy Foundation selected incumbent agency Mediacom, part of WPP, after what it then termed was a … Read the whole story
Chicago-based Leo Burnett is closing its New York office after just 4 years. The agency had 15 staffers including CCO Jay Benjamin who left … Read the whole story
- COMMENTARY
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
Hyatt and its agency Rokkan are launching the #HyattAllIn social sweepstakes that invites entrants to go "all in" by sharing video content to capture … Read the whole story
Kanye West. The man simply cannot keep his mouth shut. Kinda like some impassioned creative directors spouting bits of wisdom to their followers. With … Read the whole story
The often volatile world of British journalism is being rocked by a fresh scandal, as "The Daily Telegraph" faces accusations from one of its … Read the whole story
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
180LA launched a global 60-second spot for adidas sports performance. "Take It" shows high school, college and professional athletes making a difference in their … Read the whole story
Lea Ladera joined McCann Erickson New York as executive creative director. Most recently, she was a creative director at Saatchi & Saatchi. Ladera's portfolio, … Read the whole story
Gyro Denver was named global agency of record for VUBIQUITY, a global provider of content services. The agency will be tasked with increasing VUBIQUITY's … Read the whole story
