by Steve McClellan
Lewis said the deal strengthens its digital capabilities, moving it into paid media advertising and deepening its creative and analytics services. Piston, in turn, … Read the whole story
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by Richard Whitman, Columnist
If you're on the creative side of the ad agency business, you are quite familiar with the barrage of emails from photo reps that … Read the whole story
by Larissa Faw
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
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by Richard Whitman, Columnist
So MIPTV -- a conference that takes place in Cannes and explores the production and distribution of TV, film and digital content -- is … Read the whole story
COMMENTARY
by David Shackley
"This isn't business, this is personal." We've all heard the reverse of these words before, either in jest, ironically or in dead seriousness. Personally, … Read the whole story
by Steve McClellan
Rob Reifenheiser, who joined Essence last August as head of media for the region, will now oversee all of the agency's U.S. operations -- … Read the whole story
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by Richard Whitman, Columnist
While every morning she's grateful her clients haven't become part of some social media disaster and Twitter is her go to outlet for news, … Read the whole story
by Karlene Lukovitz
"FNV was inspired by big consumer brands, whose tactics are relentless, compelling, catchy and drive an emotional connection with their products. We want to … Read the whole story
by Larissa Faw
This March, the online brokerage firm and Havas are introducing the latest iteration of the client's "You Got This" campaign. The spot, voiced by … Read the whole story