by Steve McClellan
The lottery organization confirmed Tuesday that McCann and MRM//McCann along with media shop UM will handle its advertising assignments for the next five-year contract … Read the whole story
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by Richard Whitman, Columnist
According to Saatch & Saatchi Worldwide CEO Kevin -- aka Mr. Lovemarks -- Roberts, marketing is dead. Read the whole story
by Larissa Faw
The "Pega Can. Can Salesforce?" multimillion-dollar brand awareness campaign is aimed at C-suite executives in customer service, sales and marketing. And it challenges the … Read the whole story
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by Richard Whitman, Columnist
As part of its sponsorship of the New York City Drone Film Festival (yeah, apparently it's a thing), MRY put out a video which … Read the whole story
by Steve McClellan
Chris Thomas has been named CEO The Americas, with responsibility for 21 BBDO agencies in the U.S., Canada and Latin America. Thomas is filling … Read the whole story
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by Richard Whitman, Columnist
Are you going to SXSW? Do you want a new job? Then, it appears, you might want to hook up with Saatchi & Saatchi, … Read the whole story
by Larissa Faw
Under the terms of the acquisition, Chicago-based Topin & Associates will be integrated into HCB Health, with Founder Al Topin serving as president of … Read the whole story
by Steve McClellan
OMG will spend the $50 million on behalf of clients over the next year. Under the agreement, ads will appear on movie theater screens, … Read the whole story
by Larissa Faw
Proof, based in Austin will oversee all creative duties, including print, digital, social and promotional events. Proof will also handle all media buying and … Read the whole story
COMMENTARY
by Valerie Vacante
The satisfaction of clients, the happiness of the team, and the innovative work that inspires both your client and your agency team helps to … Read the whole story