Mad Blog
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Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all over the Internet. But not for … Read the whole story
by Tyler Loechner, Joe Mandese
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
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by Richard Whitman, Columnist
You know, if an advance alien race arrives on earth and learned all the languages in the world, they'd still never be able to … Read the whole story
by Steve McClellan
Infante's promotion follows an event-filled year for the agency, including double-digit revenue growth, strong new-business development, an expanded offering and a shift in ownership … Read the whole story
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by Richard Whitman, Columnist
Last week I made note of Alex Bogusky launching a start-up that that would focus on doing social good and that it would be … Read the whole story
by Steve McClellan
Toner will oversee all marketing and agency growth efforts for the full service agency reporting to CEO and Co-Founder Michelle Cardinal. The newly-minted CMO … Read the whole story
by Larissa Faw
Some 3 million to 4 million adoptable pets are killed in U.S. animal shelters each year because they can't find homes. Now, pet food … Read the whole story
by Larissa Faw
With more of the agency's clients adopting the Drupal platform, the agency has made an "institutional decision" to flesh out its technical team with … Read the whole story
by Larissa Faw
Ysten, who starts March 9, is the former DDB Stockholm Deputy CEO. Most recently, she was head of marketing and communications at Friends, a … Read the whole story
COMMENTARY
by David Saef, Op-Ed Contributor
Before you dismiss this creative marketing strategy as disconnected, exposure-happy PR fluff, let's take a deeper look. I'd like to make the case that … Read the whole story
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by Amy Corr
Delta Air Lines has launched "On the Road," a 60-second spot that follows the life of a frequent business traveler. The man is awake … Read the whole story
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by Amy Corr
SMG Performance Marketing, part of Starcom MediaVest Group, announced today that it has hired Dan Matarelli as its new vice president, director. In his … Read the whole story
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by Amy Corr
BFG Communications was awarded digital strategy, social media and community management work for Church's Chicken. BFG will manage the account out of its Atlanta … Read the whole story