Pfizer has consolidated its media planning with Carat, and as a result, planning for the company's over-the-counter brands such as Advil and Chapstick is … Read the whole story
Agency name changes are a dime a dozen and no one really cares. So how does an agency actually get people to care? Read the whole story
Senecal will also continue to serve as CEO of the MDC Partners network, where she works closely with the leadership of agencies that represent … Read the whole story
Jordan Zimmerman, the ad man with killer biceps, the ability to pull in win after win (Men's Fitness, Michaels, BPI Sports) and take home … Read the whole story
GroupM's MediaCom unit has named long-time rainmaker Toby Jenner worldwide COO. Jenner, who has served as global business development and marketing officer since 2013, … Read the whole story
The New York Times, as part of its T Brand Studio-run native advertising program, has introduced a program called The Selects that asks film … Read the whole story
The Meredith Corp.-owned agency will oversee all digital and social programs, particularly social media strategy and platform management on behalf of both Bob Evans … Read the whole story
Among the major holding companies, WPP's organic revenue growth was on the high side, well above Publicis Groupe's 2% and above Omnicom's 5.7%. Reported … Read the whole story
The agency is launching the "Better By Half" initiative, a commitment to help promote gender equality within the global agency network and throughout the … Read the whole story
Havas Worldwide Chicago has built its own Tinder profile to seek candidates for its Summer Internship program. "There is a tremendous amount of talent … Read the whole story
- COMMENTARY
So we're agreed that expropriating a techy sounding name to lend cachet to something mundane is a silly exercise. But not nearly as silly … Read the whole story
ADT has launched a trio of TV ads starring Ving Rhames as the big, bold face of the brand. In the first ad, ADT … Read the whole story
Brooklyn-based digital agency Big Spaceship hired Cedric Devitt as chief creative officer, a new position. Devitt will report to Michael Lebowitz, founder and CEO … Read the whole story
LA Marathon tapped Ketchum Sports & Entertainment, a division of Ketchum, as agency of record, following a pitch. Ketchum will support the 30th annual … Read the whole story
