by Larissa Faw
Rosetta is forming a partnership with Adobe to launch the Nexus Engine, with significantly expanded capabilities through the Adobe Marketing Cloud, which processes more … Read the whole story
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by Richard Whitman, Columnist
The open office concept is quite prevalent these days but far less productive than old-school office space. Read the whole story
by Gavin O'Malley
Like Vice Media, BuzzFeed and other enterprising publishers, Thrillist Media Group has officially hatched its own ad agency. Yet The CoLab -- short for … Read the whole story
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by Richard Whitman, Columnist
Are we really still talking about silos in the ad world? Didn't those silos come crashing down in, like, 1998? Well, perhaps not for … Read the whole story
by Steve McClellan
The holding company said the deal reflects its strategy of "developing its integrated services in fast-growing and important markets and sectors and strengthening its … Read the whole story
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by Richard Whitman, Columnist
If there's one sure thing about Saatchi & Saatchi's Kevin Roberts, it's that there is no sure thing. The dude is unpredictable. Just last … Read the whole story
by Larissa Faw
The beef jerky brand is introducing a multi-million dollar spring ad, marketing and promotional campaign in order to raise its brand awareness and differentiate … Read the whole story
by Steve McClellan
Hayes has two decades of experience in developing digital and integrated marketing solutions for brands. He comes to Code and Theory from Critical Mass, … Read the whole story
by Larissa Faw
It's one of the brand's first national branding efforts and is running only in the U.S. Print creative is designed for viral postings, point-of-purchase … Read the whole story
COMMENTARY
by Stephen Boidock, Columnist
There's almost nothing worse than seeing a great piece of content from a brand, then realizing it was an anomaly. Like your new favorite … Read the whole story
COMMENTARY
by Ben Plomion, Op-Ed Contributor
We hear industry pundits assert that 2015 will be the year of the connected TV, with some 138 million units of Internet-enabled television units … Read the whole story