by Larissa Faw
SXSW stands out from other festivals because of its multidisciplinary offerings, incorporating music, film, technology, and speakers, which covers all major bases for what … Read the whole story
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by Richard Whitman, Columnist
As they say, you can't make this shit up. Read the whole story
by Larissa Faw
National Geographic Channel's "Killing Jesus" mini-series is one of the network's most ambitious undertakings. The three-hour TV series premieres on Palm Sunday, March 29 … Read the whole story
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by Richard Whitman, Columnist
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless … Read the whole story
by Larissa Faw
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum. … Read the whole story
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by Richard Whitman, Columnist
It's like the ADDY Awards go on year round, month after month, city after city. Oh wait, yeah -- that's exactly what happens. In … Read the whole story
by Larissa Faw
Promoting itself as "The Planet's Most Interesting Agency," full-service creative and strategic agency Walton Isaacson (WI) is attracting two high-level executives with newly created … Read the whole story
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by Richard Whitman, Columnist
So Rocket Fuel evaluated 38,000 online ads and came to the conclusion that the best-performing ads have a few things in common. Namely, the … Read the whole story
by Larissa Faw
Santa Fe is looking to increase its tourism and named Fuseideas as its new advertising and marketing partner. The account, previously handled by TKO … Read the whole story
by Steve McClellan
WPP's Y&R has named Alex Hughes to the post of global chief marketing officer of Y&R Advertising. He effectively replaces Cathy Cohan, who has … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
We've got odd names for things at the moment. I tried to make a phone call from my mobile phone the other day and … Read the whole story