SXSW stands out from other festivals because of its multidisciplinary offerings, incorporating music, film, technology, and speakers, which covers all major bases for what … Read the whole story
As they say, you can't make this shit up. Read the whole story
National Geographic Channel's "Killing Jesus" mini-series is one of the network's most ambitious undertakings. The three-hour TV series premieres on Palm Sunday, March 29 … Read the whole story
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless … Read the whole story
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum. … Read the whole story
It's like the ADDY Awards go on year round, month after month, city after city. Oh wait, yeah -- that's exactly what happens. In … Read the whole story
Promoting itself as "The Planet's Most Interesting Agency," full-service creative and strategic agency Walton Isaacson (WI) is attracting two high-level executives with newly created … Read the whole story
So Rocket Fuel evaluated 38,000 online ads and came to the conclusion that the best-performing ads have a few things in common. Namely, the … Read the whole story
Santa Fe is looking to increase its tourism and named Fuseideas as its new advertising and marketing partner. The account, previously handled by TKO … Read the whole story
WPP's Y&R has named Alex Hughes to the post of global chief marketing officer of Y&R Advertising. He effectively replaces Cathy Cohan, who has … Read the whole story
We've got odd names for things at the moment. I tried to make a phone call from my mobile phone the other day and … Read the whole story
Recovering from a sports injury is hard work, even for professional athletes. Milwaukee Bucks player Jabari Parker makes his ad debut for Gatorade in … Read the whole story
T3 named Jennifer Mollo as executive director of client relations. Mollo returns to T3 from R/GA where she served as group account director. Previously, … Read the whole story
Heineken USA named Geometry Global as agency of record for all of its Hispanic and Total Market retail and shopper marketing. Geometry Global will … Read the whole story