MAD Agency Daily
Tuesday, March 24, 2015
  • Mike Donahue, Departing The 4As, Gets Standing Ovation At Transformation Show

    A tribute video to Donahue was shown at the opening Monday morning session of the Transformation conference in Austin. 4As President Nancy Hill praised … Read the whole story

  • 4As To Issue POV Paper On Programmatic

    The Point of View paper, to be issued Tuesday, will be discussed at Transformation sessions led by Kathleen Brookbanks, COO OMD and Dave Morgan, … Read the whole story

  • Assembly Nabs New Chief Digital Officer Alan Smith

    Alan Smith is joining Assembly as chief digital officer. Previously, Smith was head of media investment and programmatic for North America at Essence, where … Read the whole story

  • Robert Rodriguez On Creativity

    The film director and TV network founder told 4As attendees that being creative is not a job, it's a way of life. "Stay out … Read the whole story

  • Perry Ellis Sees Double In New Campaign

    Last September, the Perry Ellis brand returned to New York's Fashion Week for a collection under new creative directors that ultimately received 60 million … Read the whole story

  • Everyday Health Acquires Cambridge BioMarketing

    Everyday Health, provider of digital services for pharmaceutical companies, is acquiring Cambridge BioMarketing Group, which provides marketing solutions to launch and grow orphan and … Read the whole story

  • First-Ever 4A's Partner Awards Recipients

    The awards, underwritten by MediaLink, were unveiled at the 4As Transformation Conference in Austin on Monday, and recognize creativity and collaboration among agencies, brands … Read the whole story

  • Two-Headed Goat: The Podcast

    In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in … Read the whole story