MAD Agency Daily
Thursday, March 26, 2015
  • Five Companies Agencies Should Partner With

    At a Wednesday 4A's presentation, Ben Gaddis, chief innovation officer at T3, discussed four startups and one behemoth that can help agencies stay ahead … Read the whole story

  • Angie's List Pushes Angie Aside In New Campaign

    Angie's List and agency Bradley and Montgomery (BaM) are launching a national TV campaign that refreshes the brand's positioning to showcase how the "New … Read the whole story

  • More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As

    ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact … Read the whole story

  • Laird + Partners Adds 2 To Leadership Team

    Two industry executives are joining Laird + Partners in newly created positions to help the shop continue its growth to a fully integrated agency. Read the whole story

  • Resolved: Programmatic Is Awesome

    A 4As session on programmatic was billed as the "Great Debate." But with nobody on the panel from a major network who hasn't yet … Read the whole story

  • I'm Bad, You're Bad -- How About An Agency-Brand Amnesty?

    Nothing has been done about viewability in display campaigns until very recently -- and auditors and whistleblowers have revealed that up to half of … Read the whole story