MAD Agency Daily
Monday, March 30, 2015
  • ZO Cuts Its 2015 Global Ad Spending Forecast

    The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story

  • Land Rover Brings Creative Ad Duties In House

    The move follows the decision to bring sibling car brand Jaguar in house in 2011 as both brands (now owned by India's Tata Motors) … Read the whole story

  • TBWA Reorganizes Around A 'Global Market Client Structure'

    With the move Troy Ruhanen, who was appointed worldwide president of the Omnicom agency last July, redraws the shop's organizational blueprint. He will personally … Read the whole story

  • Rokkan Collars Humane Society Account

    Starting in May, HSUS and ad agency Rokkan are introducing an educational campaign that calls out the consequences of puppy mills that includes strategy, … Read the whole story

  • Ames Scullin O'Haire Swings With New Golf Pride Work

    Golf Pride and ASO are introducing a new evolution of the Hands campaign to support several new grip products launching in time for golf … Read the whole story