by Steve McClellan
Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be … Read the whole story
-
by Richard Whitman, Columnist
Like everything in advertising, it's standard practice to obsess over all things young. Read the whole story
by Steve McClellan
Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and … Read the whole story
-
by Richard Whitman, Columnist
With it being so close to April Fool's Day, one might wonder whether or not The Tenties are just a hilarious take on the … Read the whole story
by Joe Mandese
Programmatic media-buying is growing fast, but in an apparent paradox, it is growing faster among advertisers and agencies than the big publishers and ad … Read the whole story
-
by Larissa Faw
Since the start of 2015, there have been over 6 million conversations related to Electronic Dance Music (EDM) in the U.S. As for what … Read the whole story
by Steve McClellan
Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! Read the whole story