by Joe Mandese
Publicis' Starcom MediaVest Group has named long-time marketing vet Kim Kadlec president of GNC Americas, a new role that places her in charge of … Read the whole story
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by Richard Whitman, Columnist
Global marketing communications agency Fifth Ring has taken its offering to new levels. Read the whole story
by Larissa Faw
The appointment comes after recent Havas content-focused deals with Universal Music Group and NewsCred, alliances that Marchi will oversee as he helps the agency … Read the whole story
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by Richard Whitman, Columnist
Julianne Moore has won Emmys, Oscars, Golden Globes and hundreds of other acting awards -- but apparently, that isn't enough for the country of … Read the whole story
by Larissa Faw
ZO will pair NinthDecimal's LCI measurement platform and proprietary insights with ZO's LiveROI planning tool to develop a technique that will measure the impact … Read the whole story
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by Richard Whitman, Columnist
David&Goliath has hired Mike Geiger as managing partner, chief digital officer. In this new position, Geiger will report to D&G Chairman David Angelo and … Read the whole story
by Steve McClellan
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
by Larissa Faw
In effect Duffy says the program-much of it pay-for-performance--will serve as a fully integrated extension of the client's marketing department, providing expertise and support … Read the whole story
by Larissa Faw
Starting April 6, Rafael Rizuto and Eduardo Marques will serve as the agency's first-ever executive creative directors to help manage this growth. The duo … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
My oldest daughter is graduating from university in a few short weeks. She's planning for the future. Her mother and I, being practical parents, … Read the whole story