MAD Agency Daily
Friday, April 3, 2015
  • L'Oreal USA Puts Its $1 Billion Media Assignment Into Review

    L'Oreal USA has kicked off a comprehensive media planning and buying review, the company has confirmed. Internally, the review will be overseen by Nadine ... Read the whole story

  • Coming Soon To Ads Everywhere: Sonic The Hedgehog

    GameBridge is a new agency that licenses characters from popular video games for use in advertising content and ad campaigns. The New York-based shop ... Read the whole story

  • GNC Holdings Appoints Three New Shops To Its Agency Roster

    The appointments were made after a formal review, which began not long after the company hired Jeffrey R. Hennion as EVP, Chief Marketing and ... Read the whole story

  • Amobee: Funnyman Kevin Hart Rules Social Media

    Other celebrities can have a huge impact on brands. Case in point: Will Ferrell's recent visit to The Tonight Show on NBC dressed as ... Read the whole story

  • FTC Finalizes Astroturfing Settlement With Deutsch L.A.

    The Federal Trade Commission and Deutsch L.A. have finalized a settlement stemming from allegations that the ad agency asked employees to promote Sony's PlayStation ... Read the whole story

  • Why Clients Fire Agencies

    There are many reasons, often justified. That said, many issues that arise can often be resolved if both the agency and client believe in ... Read the whole story