by Steve McClellan
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he … Read the whole story
-
by Richard Whitman, Columnist
Every advertising type over in Sweden is jonesing. For what, you ask? For Stockholm Art Week, of course. Read the whole story
by Joe Mandese
On the heels of last February's Omnicom downgrade, Wall Street analysts are lowering ratings for most big agency holding companies, with one attributing the … Read the whole story
-
by Richard Whitman, Columnist
Don't you wish your simple wardrobe could bring you instant viral fame? If you're Saatchi & Saatchi Art Director Matilda Kahl, you know exactly … Read the whole story
by Steve McClellan
The holding company said the new unit, Gain Theory, "combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that … Read the whole story
-
by Richard Whitman, Columnist
WPP has launched Gain Theory. It's a new "marketing foresight consultancy," which aims to help brands deal with the explosion of data, predicted to … Read the whole story
by Larissa Faw
The campaign, from Tiny Rebellion, includes "One-Click," a spot that highlights ZipRecruiter's value to small business owners with an overview of key features. Another … Read the whole story
by Larissa Faw
Originally launched in September 2013, Pappy & Company, a brand offering bourbon lifestyle-inspired goods and wares, such as cigars, furniture and food, is unveiling … Read the whole story
-
by Katy Bachman
Lawmakers' return to Capitol Hill this week will be marked by a renewed effort to find a way to curb the abusive practices of … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
You read about the Gawker story and got your dander up. The story I refer to was the item on Gawker about the item … Read the whole story