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by Richard Whitman, Columnist
The news follows several recent account wins, a Super Bowl ad, a public thank you from client Arby's and getting named Comeback Agency of … Read the whole story
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by Richard Whitman, Columnist
The New York American Marketing Association will hold its 2015 Marketing Hall of Fame event May 21 from 6 PM to 9 PM at JWT, 466 Lexington Ave., New York … Read the whole story
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by Richard Whitman, Columnist
Kevin Foreman, whose creative career spans 25 years at shops such as Backer Spielvogel Bates/NY, The Richards Group, Publicis, Tribal DDB, Rapp Worldwide and SHOP.COM, … Read the whole story
by Steve McClellan
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total … Read the whole story
by Larissa Faw
Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, … Read the whole story
by Larissa Faw
The musician is lending his voice to the new "Take A Stand For Elephants" campaign. A preference for ivory piano keys by some piano … Read the whole story
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by Steve McClellan
The new practice will initially serve the Europe, Middle East and Africa region and will be led by Mudit Jaju, a partner at MEC … Read the whole story
by Larissa Faw
As Chief Strategy Officer, Lillegard will lead all aspects of strategy within the organization, including oversight of the agency's account planning, connection planning, research, … Read the whole story
COMMENTARY
by Norm Page
Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story