MAD Agency Daily
Friday, April 17, 2015
  • Dentsu Kick-Starts Fund, Has Yen For Startups

    The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total ... Read the whole story

  • Mono "Lytes Up" Fitness Routines For New Propel Water Campaign

    Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, ... Read the whole story

  • Piano Man Joel Wants To Save Elephants, Eliminate Ivory Keys

    The musician is lending his voice to the new "Take A Stand For Elephants" campaign. A preference for ivory piano keys by some piano ... Read the whole story

  • MEC Launches New E-Commerce Consultancy

    The new practice will initially serve the Europe, Middle East and Africa region and will be led by Mudit Jaju, a partner at MEC ... Read the whole story

  • Anette Lillegard To Lead Strategy At Fallon

    As Chief Strategy Officer, Lillegard will lead all aspects of strategy within the organization, including oversight of the agency's account planning, connection planning, research, ... Read the whole story

  • Data-driven Marketing Is All The Rage But Are Clients Ready To Act?

    Let's all agree to acknowledge the sizable progress made by agencies in getting a firm grip and leadership position in the programmatic space. Read the whole story