Mad Blog
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Any episode that offers quality time with Joan, Betty, Sally, and Peggy gets my two opposable thumbs up -- way up. Read the whole story
by Steve McClellan
Reported revenues were down, due largely to a strong U.S. dollar, which had negative revenue impact in international markets of about $225 million or … Read the whole story
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by Richard Whitman, Columnist
The notion (accusation?) that ad agencies take kickbacks in the form of lower ad rates, cash or free ad space in exchange for more … Read the whole story
COMMENTARY
by Tom Denford, Op-Ed Contributor
With Coty's recent reported demand for a full five months to pay its agency bills, payment terms have surfaced once again as a hot-button … Read the whole story
by Larissa Faw
Aimed at biopharma, medical device developers, digital health pioneers and health care ad agencies, FreshBlood offers commercialization strategy, business analytics, brand strategy development, creative … Read the whole story
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by Richard Whitman, Columnist
For, oh, at least the past 7-10 years, every prognosticator has gleefully been promising "this is the year of mobile!" to the point where … Read the whole story
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by Larissa Faw
Lowe Campbell Ewald serves as the lead agency and developed the larger creative strategy and created all the key assets. Lowe Profero was in … Read the whole story
by Joe Mandese
In a telling move that signals how embedded programmatic media sourcing has become for the overall advertising industry, Pubmatic CEO Rajeev Goel has been … Read the whole story
by Larissa Faw
Hickey Freeman and ad agency Toth + Co are introducing new branding and marketing to showcase Hickey Freeman's spring collection. After much research, agency … Read the whole story
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by Steve McClellan
New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To … Read the whole story
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by Steve McClellan
Michael Lampert has joined 360i, part Dentsu Aegis Network, as SVP of Media and Account Management, effective immediately. He is based in the agency’s New … Read the whole story
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by Steve McClellan
Boston-based Full Contact has been selected as the new advertising agency of record for Thomas & Friends, a brand in the Fisher-Price portfolio. With this new … Read the whole story