by Larissa Faw
Non-media ad spend is one of the consumer-goods giant's most significant opportunities to reduce costs, according to company CFO Jon Moeller, by examining what … Read the whole story
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by Richard Whitman, Columnist
This is getting so tired. New CMO joins brand. CMO, in an effort to prove his or her worth, trashes current agency and launches … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publicis agency SapientNitro has formed a strategic partnership with Adaptly, giving it access to the latter's social media advertising technology in North America. The … Read the whole story
by Joe Mandese
At a time when advertiser and agency tensions are rising over the lack of transparency surrounding rebates, kickbacks, arbitrage and excessive margins on media … Read the whole story
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by Richard Whitman, Columnist
Is there any other industry that pokes fun at itself as much as advertising? Perhaps, but I can't think of one right now. Maybe … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
As "Mad Men" winds down to the end on May 17, a new series about the advertising business arrives to take its place. It's … Read the whole story
by Steve McClellan
WPP benefited from a weakening British pound versus the U.S. dollar during the period. Total revenue was up 8.3% to 2.783 billion pounds (approximately … Read the whole story
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by Richard Whitman, Columnist
For the past day or so, it seems impossible to escape from a Google News alert that isn't filled with that story about popular … Read the whole story
by Larissa Faw
This deal opens up a new field of general-interest events for Havas. The Paris-based EGC is best known for working with corporations and institutions … Read the whole story
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by Larissa Faw
The 2016 elections are just a year and a half away, but candidates are gearing up, and Horizon has completed a major study of … Read the whole story