by Steve McClellan
The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to … Read the whole story
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by Richard Whitman, Columnist
The group concludes that if the three months leading up to Cannes in June can do so much for so many, it would make … Read the whole story
by Steve McClellan
Havas Group noted strong performances in North America, where organic growth was 10.2%, by Havas Life, Havas Worldwide Chicago, Arnold and Havas Media, which … Read the whole story
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by Richard Whitman, Columnist
Back in the day, asking a date to the prom was pretty basic. You walked up to the girl and you asked. Or you … Read the whole story
by Larissa Faw
Scout Sports and Entertainment, part of Horizon Media, is partnering with culinary and lifestyle agency The Connect Group. Founded in 2008, The Connect Group's … Read the whole story
by Tyler Loechner
It's now clear that comScore believes that the future of programmatic advertising -- if it's ever to truly break into the realm of premium … Read the whole story
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by Laurie Sullivan
Dynamic creative optimization, the latest piece of the advertising supply chain to go programmatic, remains a hot industry topic -- especially since Adobe Systems … Read the whole story
by Larissa Faw
Navigation was an issue for some of the annual 5.3 million unique visitors to MSK's Web sites. In addition to improving the ease of … Read the whole story
by Steve McClellan
The former Target media executive will oversee Compass Point Media and is tasked with leading client media strategy, partnerships, investments and content integration. She … Read the whole story
COMMENTARY
by John Immesoete, Op-Ed Contributor
Don Draper, a copywriter and creative director whose ideas were some of the most thought-provoking and talked-about of the decades between the Sixties and … Read the whole story