by Larissa Faw
The incumbent -- WPP's Mindshare -- is expected to participate, as is Horizon Media, according to sources. CVS spent $84.4 million on advertising last … Read the whole story
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by Richard Whitman, Columnist
According to new data from the CDO Club, the number of Chief Digital Officers doubled from 2013 to nearly 1,000 in 2014. Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Publishers and advertisers are getting some new tools for creating native ads across Facebook's Audience Network, the social media giant's audience extension platform, which … Read the whole story
by Larissa Faw
Expertise in emerging trends -- tech and otherwise -- is now the number one skill that clients value most in their agency partners, up … Read the whole story
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by Richard Whitman, Columnist
Contest Marketing? Yeah, apparently, it's a thing. I'm not surprised, of course. After all, the ad world is excellent at coining phrases and generally, … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Live-streaming app Periscope was banned this week. Both the NHL and MLB have decided that it's not welcome in their stadiums, which - while … Read the whole story
by Steve McClellan
A Midwesterner who tired of Michigan winters moved to Florida where he founded Samuel B. Crispin Advertising in 1965. Chuck Porter joined in the … Read the whole story
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by Richard Whitman, Columnist
That agency that ran an ad in Ad Age pleading to Cannes Lions officials to add a Verbal Identity category, CBX, is high-fiving itself … Read the whole story
by Steve McClellan
As part of the MDC Partners network, Y Media Labs will provide MDC with agencies streamlined access to mobile strategy, design, and development capabilities, … Read the whole story
by Wendy Davis
Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across … Read the whole story
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by Laurie Sullivan
Google has released the names of companies profiting from injecting ads into its owned Web site pages. Ad injectors are malicious programs that insert … Read the whole story