by Steve McClellan
The review is the first formal reassessment of the package goods giant's North America media agency assignments in over a decade. Publicis Groupe's Starcom … Read the whole story
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by Richard Whitman, Columnist
Okay -- so there's really nothing that can -- or quite possibly, ever will -- fill the void left by the ending of "Mad … Read the whole story
by Joe Mandese
Whenever two audience measurement services operate in the same media marketplace it is not unusual for them to produce different tallies, but usually those … Read the whole story
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by Richard Whitman, Columnist
In the works for a couple of years, Commonwealth McCann, the Detroit-based GM agency that grew out of a joint venture between Goodby, Silverstein … Read the whole story
by Steve McClellan
The Interpublic agency will succeed incumbent JWT (part of WPP) on the business, subject to the completion of contract negotiations, which are ongoing. Meanwhile, … Read the whole story
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by Larissa Faw
Now, HSUS and its agency Rokkan are hoping to start a conversation about these puppy mills through the Puppy Is Not a Product campaign … Read the whole story
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by Larissa Faw
So more people get the message, insurer Jewelers Mutual, with help from Dentsu's mcgarrybowen is launching its first ad campaign. The campaign features real … Read the whole story
by Larissa Faw
Developed by its agency O'Keefe Reinhard & Paul (OKRP), the digital content series supports the retailer's exclusive new American Kennel Club Select products for … Read the whole story