by Steve McClellan
ESP will work with sports teams, leagues, federations and other sports entities to maximize the value of their properties and other assets in the … Read the whole story
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by Richard Whitman, Columnist
The case is about an agency recruitment campaign for the U.S. Navy that a lawsuit claims illegally authorized thousands of unsolicited text messages. Read the whole story
by Joe Mandese
Nearly two-thirds (62%) of ad execs attending the Association of National Advertisers recent Financial Management Conference consider agency media rebates to be a "hot … Read the whole story
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by Richard Whitman, Columnist
Otavio Barbon, a copywriter at AKQA New York, has launched a personal project. It's called @The Polyglot, a profile on Instagram (and sister Web … Read the whole story
by Larissa Faw
In his additional role as chief operating officer, O'Toole will now also oversee the agency's new data science practice, led by newly hired Chief … Read the whole story
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by Richard Whitman, Columnist
Multicultural ad agency, Gravity, has named Rodrigo Alanis global strategist for the shop, which has offices in New York, Los Angeles and Paris. Alanis, … Read the whole story
by Larissa Faw
Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organization's marketing intelligence and data sciences practices. He will also lead the … Read the whole story
by Larissa Faw
Boathouse will work with WBUR's Kristen Holgerson, Director of Marketing & Promotions to help shape the station's advertising approach as it expands into live … Read the whole story
COMMENTARY
by Sara Sisenwein
Millennials argue that as tablet and smartphone adoption continues to grow, fewer consumers are accessing traditional media at all. Additionally, digital advertisements can provide … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The Pentagon has been writing checks to NFL teams for staging heartstring-plucking paeans to our military. In the past 15 years, sporting events have … Read the whole story