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by Larissa Faw
Storyful's global team of technologists and journalists monitor the social web and provide services csuch as brand intelligence, thematic insights and licensed user-generated content. … Read the whole story
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by Richard Whitman, Columnist
Greg Birbil worked at McCann for over 40 years. He likens the computer to "an extremely fast pencil." Read the whole story
by Steve McClellan
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
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by Richard Whitman, Columnist
Kary McIlwain, a 26-year veteran of Y&R, is heading to Ann & Robert H. Lurie Children's Hospital of Chicago in July taking the position … Read the whole story
by Larissa Faw
The effort was designed by Pittsburgh-based Marc USA for The Andy Warhol Museum. Every night in May at 11:47 p.m., a billboard in Times … Read the whole story
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by Richard Whitman, Columnist
This is gold! Gold, I tell you! And it's arrived just in time. As we all mourn the loss of our beloved Mad Men … Read the whole story
by Steve McClellan
Previously, Saldanha was Chief Creative Officer at Isobar Brazil, a position he held for three years. In the newly created Americas CCO role, Saldanha … Read the whole story
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by Larissa Faw
"Pain, illness and mortality are such taboo subjects -- it's very difficult for most people to bring them up," says Dr. Stephen Goldfine, chief … Read the whole story
COMMENTARY
by George Moreira
Content marketing presents a powerful opportunity for brands in the digital age. But to seize it, brands must fundamentally shift how they think, act … Read the whole story