MAD Agency Daily
Tuesday, May 26, 2015
  • Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews

    In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story

  • National TV Ad Dollars Dip, Digital Rises

    Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks … Read the whole story

  • Doner, Serta Bring Back The Counting Sheep

    For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It's Over." … Read the whole story

  • Dentsu, Media Companies, Marketers Work To Improve Child Literacy

    Dentsu Aegis Network is expanding its involvement with the "Read To A Child," organization. The company and some of its agencies along with Clear … Read the whole story

  • MDC's Doner Opens Multicultural Shop Cultura United

    Based in Los Angeles, Cultura United Agency is headed by Anita Alban Gastelum, who will be responsible for managing strategy and operations. The agency … Read the whole story