In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
While many agencies have gone open concept, one is publicly proclaiming its love for the concept. Penned by SS+K Partner and Chief Creative Officer … Read the whole story
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks … Read the whole story
For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It's Over." … Read the whole story
Dentsu Aegis Network is expanding its involvement with the "Read To A Child," organization. The company and some of its agencies along with Clear … Read the whole story
Based in Los Angeles, Cultura United Agency is headed by Anita Alban Gastelum, who will be responsible for managing strategy and operations. The agency … Read the whole story
How can a mattress company use big data? By informing its customers that too much sleep and not enough action is taking place between … Read the whole story
Carat named Navaneeta Das as international client president for Mondelez International. Based out of Singapore for Asia Pacific, Das will head up the Carat … Read the whole story
160over90 has added two sports clients to its roster: MLB's Washington Nationals will be serviced out of the Philadelphia office while the Newport Beach … Read the whole story
