Mediahub, the media planning and buying arm of Mullen Lowe, has strengthened its ties to ad tech by partnering with Tapad, a cross-device ad … Read the whole story
Speaking at the Mumbrella360 conference in Sydney, founder of Sydney-based ad agency Ted Horton said the industry's desire for creative awards has become corrupt. Read the whole story
Also named in the suit are parent company Omnicom Group, former and current agency CEOs Peter Hempel and Chris Brown, respectively, and Chief Digital … Read the whole story
Hey, if you're an ad agency and you're not in the proverbial heart of things -- Madison Avenue -- then you might as well … Read the whole story
Sure to turn tons of browsers into buyers, Pinterest is preparing to debut buyable Pins online and on mobile devices. Promising more than 2 … Read the whole story
Former Ampersand creative Seth Perisho is heading to Dallas to run the creative department of Launch. Perisho began his career at TracyLocke in the … Read the whole story
Publicis Groupe launched the Blue 449 network in February with the rebranding of Walker Media in London. There are now four Blue 449 hubs … Read the whole story
Video content drives searches, leads and views, which can help a brand gain ranking in search engine results. No one company knows this better … Read the whole story
This 'Hire an Owl' campaign builds on the idea that Temple's students are the school's biggest advocates and features real students and their stories. … Read the whole story
- COMMENTARY
If you are thinking of holding a pitch for your media account, you might be wise to wait out the current storm. The current … Read the whole story
What a smart way to get kids to understand the importance of wearing sunblock. NIVEA Sun Kids visited beaches in Brazil and gave kids … Read the whole story
Havas Life promoted Allison Ceraso and Michael McNamara, to lead Havas Life NY as co-managing directors. Ceraso, whose new title is managing director, chief … Read the whole story
American Signature tapped The Richards Group as its agency of record. The furniture company has more than 125 stores in 18 states and five … Read the whole story
