With 21M+ views, the earned media effort for #worldstoughestjob increased American Greetings Cardstore orders by 20%, user base by 40% and met sales goals … Read the whole story
"I hate the cult of failure, it's idiotic," says Sapient Nitro Australia National Strategy Director Phil Phelan (whose name sounds very much like "failin"). Read the whole story
The U.S. advertising market is expected to maintain its modest low single-digit percentage growth rate over the near term -- with the TV ad … Read the whole story
Social media poster boy, Gary Vaynerchuk is opening up shop in Chattanooga. His New York-based agency, VaynerMedia, which he launched in 2009 with his … Read the whole story
Agency cofounder and NBA star Kobe Bryant has sold his stake in the agency. Cofounder Chris Raih is taking ownership of the firm with … Read the whole story
On Friday, Google and Amazon made known that they have begun to offer services to store DNA data in the cloud, as universities and … Read the whole story
Most mattress advertising campaigns stick to the same playbook: nighttime images of a bedroom that suggests how this particular mattress is either value-priced or … Read the whole story
- COMMENTARY
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that … Read the whole story
The more I read about Birchbox, the more I want to try it. The online beauty sample subscription service launched an ad campaign promoting … Read the whole story
The Martin Agency hired James Robinson as executive creative director of the recently opened New York office. Most recently, Robinson served as co-chief creative … Read the whole story
WWF UK tapped Naked Communications as its digital content partner following a pitch to launch "Wear It Wild," the charity's first national fundraising event. … Read the whole story
