Havas Media has unveiled what it is calling its "Meta Quality Barometer" (MQB). Designed to improve quality control for media inventory and campaigns, the … Read the whole story
The new venture, called Colloquial, will create publishing environments for brands, specializing in content designed to build loyalty and audience over time -- short … Read the whole story
McKnight has joined Dallas-based Commerce House in the new role of Principal Business Development and will focus on sales and marketing to expand the … Read the whole story
Patron is rolling out its first work from Mullen Lowe U.S. and its media operation Mediahub. The agency won global creative and media duties … Read the whole story
The effort features Abby Wambach, the captain of the World Cup U.S. Women's Soccer Team. A video featuring Wambach appears on Cree's Facebook page … Read the whole story
Cannes is an overly insular celebration of self-absorbed egos who wouldn't understand a regular American's needs if they were posted on a gigantic creative … Read the whole story
- COMMENTARY
Taco Bell is rolling out a breakfast item that is the quintessential south-of-the-border desayuno especialidad: Cap'n Crunch Crunch Berries coated doughnut holes. So autenticamente … Read the whole story
Wrap your brain around this fun fact: Harlequin publishes 110 titles a month in 34 languages in 110 markets. But women read, on average, … Read the whole story
360i hired Emily Sander as creative director in the agency's New York office. Most recently, she served as creative director at Havas and prior … Read the whole story
WBUR, Boston's NPR news station, tapped Boathouse Group to handle its marketing account, following a review. Allen & Gerritsen was the incumbent. PinSeeker Consulting … Read the whole story
