by Steve McClellan
Grey, the restaurant chain's lead creative agency for 30 years, will participate in the pitch. The franchise, part of Darden, spent over $150 million … Read the whole story
by Steve McClellan
The new shop is called Antidote 360. The new agency's offering includes internal and external marketing campaign creation and support, PR, issue and crisis … Read the whole story
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by Joe Mandese
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
by Laurie Sullivan
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consumers a unique way to share a free burger through social media. After … Read the whole story
by Larissa Faw
The $2.75 million campaign includes hundreds of billboards, full-bus wraps and hand-painted wall murals with messaging that calls on consumers to "Be a Sparkling … Read the whole story
by Karlene Lukovitz
The videos are an extension of an umbrella campaign launched in June, "Stupidly Simple." The campaign's concept, from Saatchi & Saatchi NY, features taglines … Read the whole story
COMMENTARY
by Jack Skeels, Op-Ed Contributor
Marketing has become an expensive bottleneck inside the world's largest and otherwise most sophisticated brands. Virtually every other business function has innovated and integrated … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Unlike other large brands that have taken programmatic ad technologies in-house in a bid to have more control over their automated campaigns, Lenovo is … Read the whole story