Grey, the restaurant chain's lead creative agency for 30 years, will participate in the pitch. The franchise, part of Darden, spent over $150 million … Read the whole story
The new shop is called Antidote 360. The new agency's offering includes internal and external marketing campaign creation and support, PR, issue and crisis … Read the whole story
The confidence of ad executives -- both advertisers and agencies -- to increase their media spending has fallen slightly from the same period last … Read the whole story
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consumers a unique way to share a free burger through social media. After … Read the whole story
The $2.75 million campaign includes hundreds of billboards, full-bus wraps and hand-painted wall murals with messaging that calls on consumers to "Be a Sparkling … Read the whole story
The videos are an extension of an umbrella campaign launched in June, "Stupidly Simple." The campaign's concept, from Saatchi & Saatchi NY, features taglines … Read the whole story
- COMMENTARY
Marketing has become an expensive bottleneck inside the world's largest and otherwise most sophisticated brands. Virtually every other business function has innovated and integrated … Read the whole story
COMMENTARYUnlike other large brands that have taken programmatic ad technologies in-house in a bid to have more control over their automated campaigns, Lenovo is … Read the whole story
Taco Bell is promoting its new Bacon Club Chalupa with a TV and social media campaign that shows the extreme side of the crazy … Read the whole story
Devon MacDonald was named chief strategy officer of Mindshare Canada. MacDonald will lead the Communications Planning group, where he will work with client teams … Read the whole story
Following a review, LA-based Standard Time was named agency of record for Ole Smoky Moonshine. The agency will create a campaign to spotlight Ole … Read the whole story
