by Steve McClellan
The review comes amid a record year for formal media assessments, with an estimated $20 billion-$25 billion in media assignments currently in review. It … Read the whole story
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by Richard Whitman, Columnist
The cruise ship industry has been a bit plagued by mishaps such as the sinking of the Costa Concordia, an explosion on Royal Caribbean's … Read the whole story
by Joe Mandese
Three former top agency media chiefs -- David Verklin, Steve Farella and Mike Lotito -- have formed VFL Investment & Advisory to fund and … Read the whole story
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by Richard Whitman, Columnist
It seems no one can get enough of Tinder. Or waste a lot of time messing with it to develop their own twisted versions … Read the whole story
by Steve McClellan
Eurostar had already worked with Dentsu-Aegis Network's 360i for SEO services. The expanded scope of work includes media planning and buying, programmatic and data … Read the whole story
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by Richard Whitman, Columnist
Omni-Channel marketing, or the practice of insuring the customer brand experience is a smooth and similar experience no matter on which platform the experience … Read the whole story
by Steve McClellan
The operation is being renamed MEC Multicultural to reflect the agency's expansion into broader consumer segments that comprise the "new general market." The "Bravo" … Read the whole story
by Larissa Faw
This year, ad agency Petrol Advertising signed on as promotions and management agency for the Nerd Machine Comic-Con event "NerdHQ." The Nerd Machine co-founders, … Read the whole story
COMMENTARY
by Scott Neslund, Op-Ed Contributor
With the record number of AOR media agency pitches taking place this year, one has to wonder if our industry is experiencing the typical … Read the whole story