The venture is marketing a new cloud-based program designed to help advertisers and agencies manage their creative assets, for all channels, in one place, … Read the whole story
There once was an agency called Mother. And another called Modernista. Actually, there still is an agency called Mother but Modernista bit the bullet … Read the whole story
Live TV PUT levels, which represent the percent of the Nielsen measure People Using TV, continues to drift lower. In June, prime-time live TV … Read the whole story
By now you've certainly heard Ellen Pao has been ousted as CEO of Reddit and co-founder Steve Huffman has filled her shoes. Well, Huffman … Read the whole story
Uber-hip millennial news powerhouse Vice has struck a content partnership with less hip mobile carrier Verizon, which will bring original Vice video to Verizon's … Read the whole story
Some 67% of consumers plan to spend more this year than last, a significant leap from 50% last year. "We weren't expecting such a … Read the whole story
Phillips' eclectic resume includes work as a creative director, filmmaker, comedian and author. He also collaborated on interactive storytelling projects at The Whitney, Museum … Read the whole story
Some 65% of agencies in the United Kingdom agree native advertising addresses creative challenges in digital advertising, and 24% predict the majority of the … Read the whole story
- COMMENTARY
The agency CEO should always lead the agency review meeting. That doesn't mean that the CEO should do most of the presenting and it … Read the whole story
How much do you love bacon? A campaign only teens can decipher. Let's launch! Read the whole story
GSD&M added eight new employees spanning various departments. Mark Snow joins the agency as creative director for Southwest Airlines' Rapid Rewards program. He most … Read the whole story
Colle+McVoy was named agency of record for Blue Bunny ice cream, following a review. The agency will handle all strategic planning, creative and media … Read the whole story
