by Ben Frederick
Light Reaction, the new, mobile-focused unit inside WPP's Xaxis, on Wednesday announced the introduction of a feature called M-Call, a click-to-call product marketers can … Read the whole story
-
by Richard Whitman, Columnist
Two Miami Ad School students have created a movement called "Beerstorming," a website for capturing happy hour moments of "genius." Read the whole story
by Larissa Faw
Sunoco-- the official fuel provider for NASCAR and National Hot Rod Association (NHRA)-- and its agency Allen & Gerritsen (A&G) are driving Sunoco's motorsports … Read the whole story
-
by Richard Whitman, Columnist
Saatchi & Saatchi's New Directors’ Showcase, which has amused and inspired delegates at Cannes Lions Festival of Creativity for 25 years running is heading … Read the whole story
-
by Larissa Faw
Ring has been named Chief Strategy Officer at the agency. At RG/A, she helped build a team of 40 planners to assist brands such … Read the whole story
by Laurie Sullivan
Amazon remains a much larger competitor for Google text ads. Merkle RKG analysis suggests when its advertising agency clients ran both Amazon Product Ads … Read the whole story
by Larissa Faw
SodaStream has selected Dallas-based agency Commerce House for a TV campaign to continue to reposition the in-home beverage machine away from soda to sparkling … Read the whole story
by Larissa Faw
Tom Selleck is just one of the latest targets to be attacked across social media via #droughtshaming that aims to expose California's water wasters. … Read the whole story
COMMENTARY
by Graeme Hutton, Op-Ed Contributor
At the Word of Mouth Marketing Association's Summit in 2010, Steve Knox, then CEO of P&G's in-house word of mouth marketing agency, Tremor, gave … Read the whole story