by Steve McClellan
That's significantly below competitors so far reporting first-half results. But the Sapient acquisition and favorable currency fluctuations boosted overall revenues and profits sharply. Read the whole story
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by Richard Whitman, Columnist
So we all know that an agency tracing desk is a place where agencies centralize their programmatic buying, right? Read the whole story
by Larissa Faw
The appointment follows the hiring of Pam El as NBA CMO late last year. Since then, the league has also hired a new creative … Read the whole story
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by Richard Whitman, Columnist
Ron Foth Jr., an ad agency creative director and commercial film director for his namesake agency, shot a dramatic photo series featuring schoolchildren at … Read the whole story
by Steve McClellan
Company CEO Michael Roth said contributions to the firm's strong Q2 performance came from "a broad range of our creative, marketing services and media … Read the whole story
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by Richard Whitman, Columnist
Recently, DDB Istanbul was in search of an art director. As is always the case with an open creative position, the agency was slammed … Read the whole story
by Larissa Faw
Self-storage company LifeStorage has named Schafer Condon Carter (SCC) its brand and ad agency to oversee brand planning, research and creative duties. Last year … Read the whole story
by Steve McClellan
Altimeter, a tech research firm, will continue to be led by founder Charlene Li. Prophet, a brand and marketing consultant has offices in the … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
On the "creative vs. programmatic" panel at OMMA LA on Wednesday, the definition of one of those two words proved flexible. And this time, … Read the whole story