In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding … Read the whole story
Three guys from Italian ad agency Le Balene decided to do something a bit different to pitch a piece of business. Read the whole story
The UK marketing group confirmed Wednesday that it was discussing an offer by WPP and Providence Equity Partners to acquire the firm for an … Read the whole story
Answering a Quora question, "What is it like to work at an advertising agency?", advertising copywriter and critic Caroline Zelonka wrote, among other highly … Read the whole story
For the winners of an ongoing sweepstakes anyway. Devised by Havas Worldwide the contest provides Liberty a way to promote its products on a … Read the whole story
The majority of people (56%) listen to at least 10 music genres. Radio remains the most popular mode of listening. More than half of … Read the whole story
The Tokyo-based ad holding company has secured rights for 22 Asian countries for the four Olympics beginning with the 2018 Winter Games to be … Read the whole story
They don't necessarily want to become you and they might not want your job either. But you can still learn a lot from each … Read the whole story
It's amazing how many things we don't question, how many critical assumptions powerfully shape the world around us that are based on muscle memory … Read the whole story
Nestle's Lean Cuisine is continuing its rebranding campaign with the first of a series of online videos that celebrate phenomenal women. The first person … Read the whole story
Josef Bookert joined Smith Brothers as a social media and public relations manager. He joins the agency from MARC USA where he managed social … Read the whole story
The National Basketball Association (NBA) has named Starcom Mediavest Group (SMG) as its media-buying and planning agency. Previously, the league worked with Media Storm. SMG … Read the whole story