The longtime incumbent on the business was Publicis Groupe's MediaVest, which participated in the review along with WPP's MediaCom and Dentsu's Carat. Read the whole story
For years now, hundreds of articles have been written about the death of the traditional ad agency. Read the whole story
The decline of linear TV viewing is in direct correlation with the increasing quantity and quality of content available online, both from short-form platforms … Read the whole story
Speaking at the International Olympic Committee meeting on Sunday, WPP CEO Martin Sorrell said the Committee needs to make it a priority to connect with … Read the whole story
The Association of National Advertisers is urging the Federal Trade Commission to reject a "misguided" effort to create a "right to be forgotten" in … Read the whole story
The deal is subject to regulatory and Chime shareholder approval. Providence is setting up an entity called "Bidco" to execute the transaction. WPP will … Read the whole story
Asos is teaming with Google Play and Google's digital agency Essence to develop curated playlists to entertain shoppers while they are shopping on its … Read the whole story
The Hollywood film and TV company lists $36.8 million as its largest unsecured debt for advertising that was placed by its media shop Carat … Read the whole story
Paul Darling joins Publicis' VivaKi unit as CFO, responsible for all financial and fiscal management of the tech-focused company's operations. He fills a role … Read the whole story
Clearasil wants teens to know that acne sucks, but it's temporary, like your mother's nagging. "Let's Be Clear" takes a more realistic approach to … Read the whole story
Two by Four hired Matt Scholes as senior vice president, director of strategy and media. Scholes will serve on the agency executive management team … Read the whole story
BBH will handle the Heinz brand in the UK and the Heinz Sauces business across Europe, which includes Heinz Ketchup. The agency will produce … Read the whole story
