by Laurie Sullivan
As Google moves to focus on its roots in advertising and marketing -- from search to programmatic display and video -- the majority of … Read the whole story
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by Richard Whitman, Columnist
It's really amazing how some brands never learn. Read the whole story
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by Steve McClellan
For marketers with a need for speed Project: Worldwide has just launched, San Francisco-based "Junior," which unites product design, technology and marketing to service … Read the whole story
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by Richard Whitman, Columnist
Call me crazy but it's pretty clear design is an integral component of every ad agency's creative element. Am I right or am I … Read the whole story
by Steve McClellan
The company reported a nearly 15% spike in revenues to about $1.37 billion during the first quarter (April-June) of its fiscal year 2015. Net … Read the whole story
by Larissa Faw
Freshpet is introducing its "Fresh Baked" line of line of dog food and The Terry & Sandy Solution has created an ad campaign to … Read the whole story
by Gavin O'Malley
Over the next month, Facebook plans to add new features to its "dynamic" product ads, including cross-selling abilities and Audience Network availability. In addition, … Read the whole story
by Sarah Mahoney
Under Armour just announced a multiyear global partnership with the National Basketball Association, making it the title partner of the NBA Draft Combine and … Read the whole story
by Ben Frederick
Facebook expanded the ad types and formats available to developers in its Audience Network today to include some of their best performing ad units. … Read the whole story
by Laurie Sullivan
Nielsen has expanded its relationship with Google, making Digital Ad Ratings available through the Google DoubleClick demand-side platform, the company said Tuesday. Read the whole story
COMMENTARY
by Justin Mayer, Op-Ed Contributor
Despite being a long time coming, Flash's days are numbered, yet this decision has caught much of the industry flat footed. If you're among … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In almost any in-depth conversation about the Internet of Things with marketers, the issues of data and privacy come up. This was a recurring … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
There were many responses to my last column looking at why agencies and clients have hit the point of irreconcilable differences. Many of those … Read the whole story