by Steve McClellan
Foster Farms Corn Dogs brand managers were impressed with the agency's consumer listening technique which the food company believes will help boost the effectiveness … Read the whole story
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by Richard Whitman, Columnist
Ottawa-based agency McMillan, in an effort to more swiftly, smoothly and enjoyably train its interns, created an 8-bit game called Interns. Read the whole story
by Laurie Sullivan
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focuses on predictive customer relationship management (CRM). The company's former CEO, Noah Jessop, … Read the whole story
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by Richard Whitman, Columnist
Perhaps in reaction to last week's announcement that the CMO Club was formally getting into the ad agency rating game, AgencyFinder, a search engine … Read the whole story
by Larissa Faw
A new campaign from Club W tells consumers it can help make selecting wines a cinch with its app. The national campaign will air … Read the whole story
by Larissa Faw
The plucky pilchards do a show-stopping synchronized swimming routine in a new campaign from Chemistry Club for the Monterey Bay Aquarium that includes the … Read the whole story
by Laurie Sullivan
Brands using Demandware, IBM WebSphere Commerce, Shopify and eBay's Magento ecommerce platforms got a boost by gaining the ability to add a "buy button" … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
In-aisle checkout may be getting closer. At the annual eTail East conference and exhibition in Boston yesterday, one of the most interesting displays I … Read the whole story