by Steve McClellan
According to Forrester, most paid social budgets are activated by an internal or external social team. But the researcher argues that those budgets would … Read the whole story
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by Richard Whitman, Columnist
It's long been known that the marketing community is and always has been obsessed with youth. Read the whole story
by Steve McClellan
Headquartered in London, a new WPP entity called Team Air will lead the account, drawing on the resources of WPP agencies including Grey London … Read the whole story
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by Richard Whitman, Columnist
For the past year or so PornHub has been trying to up its game, improve its image and get people to pay for their … Read the whole story
by Larissa Faw
San Francisco-based Peet's Coffee has named fellow Bay Area-based creative shop Cutwater as its new agency of record, following a formal review. The account … Read the whole story
by Steve McClellan
Based in Los Angeles, Ahuja will oversee media planning and buying for the agency which has annual billings of $500 million and a staff … Read the whole story
by Larissa Faw
She's been named Executive Director, Media and Analytics at Butler, Shine, Stern & Partners (BSSP). In this newly created position, Noonan will help BSSP … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Technology is unleashing itself on every aspect of our lives, progressing relentlessly to bring about more profound changes, more quickly than ever before. Ironically, … Read the whole story