The UK holding company said that it expects a stronger second half due partly to "easier comparatives" with the second half of 2014. Ad … Read the whole story
Let's see. In the ever-growing list of overly self-important job titles, we've got Chief Development Officer (ie, sales director) and numerous others. Read the whole story
Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the whole story
This month the appliance brand is working with its agency DigitasLBi and the Food Network for the KitchenAid Apple Challenge featuring Iron Chef Geoffrey … Read the whole story
Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xaxis Viewpoint for the Asia-Pacific region. Read the whole story
The firm has nearly doubled the size of its San Francisco office to handle the growing number of projects there and has plans to … Read the whole story
You can understand digital media's optimism this political season. But the reality is that this and next year's political advertising extravaganza will still be … Read the whole story
Golfers sing classic Lionel Richie tune. Recycling pirates? Let's launch! Read the whole story
Campbell Ewald named Jo Shoesmith as executive creative director of the Los Angeles office. Shoesmith will lead creative for Covered California, Energy Upgrade California … Read the whole story
Anderson DDB Health & Lifestyle (Anderson DDB) was named agency of record for Rexall and Rexall PharmaPlus, a Canadian retail pharmacy chain, following a … Read the whole story