The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference … Read the whole story
According to a recent second-quarter agency survey conducted by STRATA, social media advertising is garnering a larger share of advertising budgets. Read the whole story
WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online … Read the whole story
It's a thing. No doubt you've seen many of them over the years. I'm talking about automatic ad creation widgets that promise to automagically … Read the whole story
FitzGerald, previously president at Big Fuel, will head U.S. operations at We Are Social. Leila Thabet, who led the launch of the social agency's … Read the whole story
Oh, those damn new business prospects. Always asking for spec work for pitches. Will they ever learn? It's like asking a doctor to operate … Read the whole story
Advertising budgets are rising -- but so are expectations, according to a study conducted by The CMO Club in partnership with IBM, which found … Read the whole story
The Silicon Valley-based company has hired branding agency Teak to reimagine the service as it expands into new markets and raises its overall awareness. Read the whole story
Proper Villains is joining the Brand Collective, a network of advertising, public relations and marketing agencies. Read the whole story
- COMMENTARY
What many agencies don't do particularly well is this: They try to show that they understand the clients' businesses, their market segments and competitive … Read the whole story
The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In … Read the whole story
Moroch Partners hired Yolanda Alarcon Cassity as chief integration officer for McDonald's account. Cassity joins the agency from KFC, where she served as global … Read the whole story
In an effort to reach "new audiences in new places," The California Avocado Commission (CAC) tapped Mullen Lowe LA and Mediahub as its new … Read the whole story
