MAD Agency Daily
Thursday, August 27, 2015
  • GroupM Downgrades 2015 Ad Spend Forecast

    The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference ... Read the whole story

  • Sorrell: Online Video Ad Growth Threatened By Faulty Measurement

    WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online ... Read the whole story

  • Rob FitzGerald Dumps Big Fuel, Now He's Social

    FitzGerald, previously president at Big Fuel, will head U.S. operations at We Are Social. Leila Thabet, who led the launch of the social agency's ... Read the whole story

  • Ad Budgets Increase Slightly, With Need For More Content

    Advertising budgets are rising -- but so are expectations, according to a study conducted by The CMO Club in partnership with IBM, which found ... Read the whole story

  • Eat Club Launches Lunch Guru

    The Silicon Valley-based company has hired branding agency Teak to reimagine the service as it expands into new markets and raises its overall awareness. Read the whole story

  • Proper Villains Lends Its Talents To The Brand Collective

    Proper Villains is joining the Brand Collective, a network of advertising, public relations and marketing agencies. Read the whole story

  • Fixing, Not Patching, The Agency Model

    What many agencies don't do particularly well is this: They try to show that they understand the clients' businesses, their market segments and competitive ... Read the whole story