MAD Agency Daily
Monday, August 31, 2015
  • Kraft Heinz Co. Consolidates $600 Million Media Assignment With Starcom

    The newly merged company has consolidated its media agency assignment with Publicis Groupe's Starcom without a review, the company confirmed Friday. The win caps ... Read the whole story

  • USIM Gets Mortgage Approval, Will Handle New American Funding

    U.S. International Media (USIM) has been named media agency for Tustin, CA-based mortgage lender New American Funding. Billings were not disclosed, but the account ... Read the whole story

  • Forge Worldwide's New Recruitment Campaign for Johnson & Wales

    "Experience Your Future Now" is the new umbrella messaging and brand positioning for the university's four campuses in New England, North Miami, Denver, and ... Read the whole story

  • BSSP Welcomes DraftKings To The 'Big Time'

    "Welcome to the Big Time" is the new theme for the fantasy sports league, likening fans to athletes on the field who are competing ... Read the whole story

  • Intuit's Latest Experiential Strategy: Dinner's On Us

    Hundreds of QuickBooks Online Accountant customers took part in mass feedings in San Francisco and Los Angeles. Cloud Cocktail, anyone? Read the whole story