Mad Blog
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It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She wrote, "I love these! Have you … Read the whole story
by Laurie Sullivan
As browsers quickly drop their support for Flash, advertisers and their agency partners scramble to understand the nuances of HTML5. "Media Daily News" talks … Read the whole story
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by Richard Whitman, Columnist
New York-based agency 6S Marketing has launched a campaign urging Apple to re-name its upcoming iPhone 6S. Read the whole story
by Wayne Friedman
Longtime digital and advertising/media executive Curt Hecht has died. Hecht most recently was the chief global revenue officer for The Weather Channel, a position … Read the whole story
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by Richard Whitman, Columnist
OK, OK, so Saatchi & Saatchi's Dynamic Markets CEO Justin Billingsley hasn't been promoted to CDO -- which, not to confuse matters, is a … Read the whole story
by Larissa Faw
The new campaign, from Omnicom's DDB, aims to belie the still widely-held perception that tennis is a rich person's game when in fact lots … Read the whole story
by Steve McClellan
According to the research from WPP's IEG, the gain was achieved in part due to opportunities that developed with the College Football Playoff scheme … Read the whole story
by Steve McClellan
The selection follows an agency review that kicked off in March. MDC Partners' CP+B was the incumbent but opted not to defend. MetLife spent … Read the whole story
by Larissa Faw
The new "Invest in a Beautiful World" campaign includes print, out-of-home, digital, and in-person communications through financial advisors. The campaign is also bringing Oppenheimer … Read the whole story
by Joe Mandese
U.S. International Media has named long-time Media Storm planner Sean Eldred director of client service, responsible for a variety of USIM's East Coast-based clients, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the technology properly … Read the whole story
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by Amy Corr
The truth launched a 60-second ad called "It's A Trap," during MTV's Video Music Awards. The ad uses popular stars of social media memes … Read the whole story
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by Amy Corr
Colle+McVoy added John Doyle as executive director of brand experience, a new position at the agency. Doyle will be responsible for inventing and reinventing … Read the whole story
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by Amy Corr
Venables Bell & Partners was named agency of record for Leinenkugel's beer, a MillerCoors brand. Jacobson Rost previously handled the account. Leinenkugel's spent $13.5 … Read the whole story