by Wendy Davis
WPP's GroupM said on Wednesday that it will require the ad networks and exchanges it works with to participate in an anti-piracy initiative developed … Read the whole story
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by Richard Whitman, Columnist
Unlike iProspect President Ben Wood, who has been to both Cannes and Dmexpo, I went to neither this year. Read the whole story
by Larissa Faw
A new UN marketing campaign showcases those goals. The challenge was to take the goals contained in a wordy document full of highfalutin and … Read the whole story
by Steve McClellan
Ocean Media, based in Huntington Beach, CA, will manage the company's broadcast media planning and buying, focusing on cable TV. Read the whole story
by Larissa Faw
Developed by Rite Aid's agency Marc USA, the new marketing campaign is designed around the insight that it's important to protect yourself from the … Read the whole story
by Steve McClellan
The agency will be talking to entry level prospects and extending offers to candidates by the end of the day. Several creative shops are … Read the whole story
by Larissa Faw
The brand's fall campaign, "Made For The Modern Trail," intends to encourage outdoor exploration by urban shoppers. Spots were filmed in a variety of … Read the whole story
by Ben Frederick
Mobile broadband is the fastest-growing information and communication technology (ICT) service in history, taking just five years to achieve 1 billion users. Global mobile … Read the whole story
COMMENTARY
by Manjiry Tamhane, Op-Ed Contributor
The biggest opportunities lie in the data. Each object within the IoT is monitoring our day to day routines, gathering data, communicating with other … Read the whole story