by Laurie Sullivan
Experts in computer networks from four research institutions found that Google charges brands for advertisements served on YouTube even when the video platform's fraud-detection … Read the whole story
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by Richard Whitman, Columnist
Michelle Sassa, a copy writer who has worked for Berlin Cameron United, McCann-Erickson and several other agencies, is about to publish a new book … Read the whole story
by Karl Greenberg
Does the new emissions scandal represent a sinister underbelly of the entire Wolfsburg, Germany-based operation, or a desperate guerrilla episode involving a small team … Read the whole story
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by Richard Whitman, Columnist
On Monday from 9AM to 5PM outside The Times Center during Advertising Week, MEC will conduct interviews which will result in the immediate hiring of 10 entry-level employees as … Read the whole story
by Larissa Faw
That's the question posed in a new spot from Cutwater for Brawny paper towels. Well, Mexico does have its charms and you can kiss … Read the whole story
by Joe Mandese
MediaCom USA has raided a key executive from rival ZenithOptimedia's U.K. operations to serve as its new chief client officer. Tom Cijffers joins from … Read the whole story
by Larissa Faw
Who knew? Which is the point of a new campaign for the auto organization-to spread the word about services it provides beyond just giving … Read the whole story
by Steve McClellan
The Brazilian beer brand is the top-ranked brand in Latin America according to a new BrandZ ranking from WPP's Millward Brown. The brand dethroned … Read the whole story
COMMENTARY
by Yoon-Na Cho, Op-Ed Contributor
Consumers are becoming increasingly more sophisticated in making environmentally friendly decisions, prompting marketers to devise ever more nuanced methods of "green communication." The Federal … Read the whole story