by Larissa Faw
Zenith Media was the long-time incumbent. The switch comes amid a marketing makeover by the cereal giant that leans more heavily on shopper analytics … Read the whole story
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by Richard Whitman, Columnist
Geoffrey Roche, founder of Lowe Roche, has penned a lengthy discussion piece on the closing of Lowe Roche following its acquisition by IPG. Read the whole story
by Larissa Faw
Last year, Publicis Groupe created One Citi Global to manage creative, digital and production responsibilities and now the holding company will add media buying … Read the whole story
by Steve McClellan
FCB Worldwide has promoted Erika Darmstaedter to Chief Client Officer, a new role at the agency that global CEO Carter Murray says he has … Read the whole story
by Steve McClellan
Havas is in talks to buy the Paris-based firm, which is comprised of 16 agencies with digital, data and media expertise. Co-founder Marco Tinelli … Read the whole story
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by Laurie Sullivan
AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, … Read the whole story
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by Larissa Faw
A new campaign from David & Goliath highlights the contribution that that the lottery makes to the state's education budget. A pencil symbolizes the … Read the whole story
by Larissa Faw
Havas Worldwide has named Paul Johnson and Keith Scott as group creative directors to help lead the Dos Equis and TD Ameritrade accounts and … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
GroupM's anti-fraud stance is to be applauded but agencies must wonder if they've done enough to prevent a huge account or two from going … Read the whole story